ANALYSIS OF THE DEVELOPMENT AND FINANCIAL PERFORMANCE OF PT UNILEVER INDONESIA TBK IN THE LAST FIVE YEARS

Authors

  • Neza Alkhaira Universitas Malikussaleh ID
  • Isna Septia Universitas Malikussaleh ID
  • Junita Munasari Universitas Malikussaleh ID
  • Wulan Dara Sari Arhas Universitas Malikussaleh ID
  • A. Hadi Arifin Universitas Malikussaleh ID

DOI:

https://doi.org/10.54443/jaruda.v3i2.290

Keywords:

FMCG, finance company, performance business, digital strategy, Unilever Indonesia

Abstract

The Research This analyze development and performance finances of PT Unilever Indonesia Tbk in five years last . As A company operating in the fast moving consumer goods (FMCG) sector , Unilever is facing change behavior consumers , pressure global economy , as well as impact recovery post-pandemic . Research use method descriptive with approach studies library through report annual report finance , and literature supporters . Research results show that Unilever is capable maintain stability business although profitability experience fluctuations consequence increase cost production . Liquidity company still strong Because efficiency operational and strengthening digital strategy. In overall , Unilever pointed out resilience through strategy adaptation , strength brand , as well as commitment to sustainability .

Author Biographies

Neza Alkhaira, Universitas Malikussaleh

The Research This analyze development and performance finances of PT Unilever Indonesia Tbk in five years last . As A company operating in the fast moving consumer goods (FMCG) sector , Unilever is facing change behavior consumers , pressure global economy , as well as impact recovery post-pandemic . Research use method descriptive with approach studies library through report annual report finance , and literature supporters . Research results show that Unilever is capable maintain stability business although profitability experience fluctuations consequence increase cost production . Liquidity company still strong Because efficiency operational and strengthening digital strategy. In overall , Unilever pointed out resilience through strategy adaptation , strength brand , as well as commitment to sustainability .

Isna Septia, Universitas Malikussaleh

The Research This analyze development and performance finances of PT Unilever Indonesia Tbk in five years last . As A company operating in the fast moving consumer goods (FMCG) sector , Unilever is facing change behavior consumers , pressure global economy , as well as impact recovery post-pandemic . Research use method descriptive with approach studies library through report annual report finance , and literature supporters . Research results show that Unilever is capable maintain stability business although profitability experience fluctuations consequence increase cost production . Liquidity company still strong Because efficiency operational and strengthening digital strategy. In overall , Unilever pointed out resilience through strategy adaptation , strength brand , as well as commitment to sustainability .

Junita Munasari, Universitas Malikussaleh

The Research This analyze development and performance finances of PT Unilever Indonesia Tbk in five years last . As A company operating in the fast moving consumer goods (FMCG) sector , Unilever is facing change behavior consumers , pressure global economy , as well as impact recovery post-pandemic . Research use method descriptive with approach studies library through report annual report finance , and literature supporters . Research results show that Unilever is capable maintain stability business although profitability experience fluctuations consequence increase cost production . Liquidity company still strong Because efficiency operational and strengthening digital strategy. In overall , Unilever pointed out resilience through strategy adaptation , strength brand , as well as commitment to sustainability .

Wulan Dara Sari Arhas, Universitas Malikussaleh

The Research This analyze development and performance finances of PT Unilever Indonesia Tbk in five years last . As A company operating in the fast moving consumer goods (FMCG) sector , Unilever is facing change behavior consumers , pressure global economy , as well as impact recovery post-pandemic . Research use method descriptive with approach studies library through report annual report finance , and literature supporters . Research results show that Unilever is capable maintain stability business although profitability experience fluctuations consequence increase cost production . Liquidity company still strong Because efficiency operational and strengthening digital strategy. In overall , Unilever pointed out resilience through strategy adaptation , strength brand , as well as commitment to sustainability .

A. Hadi Arifin, Universitas Malikussaleh

The Research This analyze development and performance finances of PT Unilever Indonesia Tbk in five years last . As A company operating in the fast moving consumer goods (FMCG) sector , Unilever is facing change behavior consumers , pressure global economy , as well as impact recovery post-pandemic . Research use method descriptive with approach studies library through report annual report finance , and literature supporters . Research results show that Unilever is capable maintain stability business although profitability experience fluctuations consequence increase cost production . Liquidity company still strong Because efficiency operational and strengthening digital strategy. In overall , Unilever pointed out resilience through strategy adaptation , strength brand , as well as commitment to sustainability .

References

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Published

2024-10-30

How to Cite

Neza Alkhaira, Isna Septia, Junita Munasari, Wulan Dara Sari Arhas, & A. Hadi Arifin. (2024). ANALYSIS OF THE DEVELOPMENT AND FINANCIAL PERFORMANCE OF PT UNILEVER INDONESIA TBK IN THE LAST FIVE YEARS. Journal of Accounting Research, Utility Finance and Digital Assets, 3(2), 355–357. https://doi.org/10.54443/jaruda.v3i2.290

Issue

Vol. 3 No. 2 (2024): October

Section

Articles

License

Copyright (c) 2024 Neza Alkhaira, Isna Septia, Junita Munasari, Wulan Dara Sari Arhas, A. Hadi Arifin

Creative Commons License

This work is licensed under a Creative Commons Attribution 4.0 International License.

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