STRENGTHENING THE ORGANIZATIONAL CULTURE OF UMKM FOR BUSINESS SUSTAINABILITY IN THE KAMU VILLAGE MARKET OLD DENAI, PANTAI LABU DISTRICT DELI SERDANG REGENCY

Abstract

Micro and Small Enterprises (MSEs) have role strategic in support growth economy area , creating field work , and improve welfare society . However , some large number of MSMEs operating in traditional markets Still face various challenges , such as weak governance​ effort , low commitment to standard services , as well as Not yet optimally implementation values culture organizations that can support sustainability business . Condition This was also found among MSMEs at Kamu Market, Denai Lama Village, Pantai Labu District , Deli Serdang Regency . devotion to public This aim For increase understanding and awareness MSME actors regarding importance culture organization as foundation in guard sustainability and power competition business . The method used covering socialization , counseling , discussion interactive and mentoring simple to participants . Activities implemented through stages preparation , implementation , and evaluation . Results of activities show existence improvement understanding participant about values culture organization like discipline , responsibility answer , work same , orientation service and commitment to quality effort . Participants also demonstrated high enthusiasm​ during activity ongoing as well as state readiness For apply values culture organization in activity his business . Activities This give contribution positive in build awareness MSME actors for develop more effort​ professional , adaptive , and sustainable .