DESI EKA PRATIWI; MOHD. HEIKAL; JULLIMURSYIDA; HAMDIAH. THE EFFECT OF PRODUCT QUALITY, BRAND IMAGE AND TASTE ON THE PURCHASE DECISION OF KUDA CAP TENGGIRI FISH CRACKERS SEA IN BANGKOK CITY. Journal of Accounting Research, Utility Finance and Digital Assets, [S. l.], v. 5, n. 2, p. 1815–1825, 2026. Disponível em: https://jaruda.id/index.php/go/article/view/420. Acesso em: 7 sep. 2026.