RIZKAN PRATAMA; MARIYUDI; SYAMSUL BAHRI; MUCHSIN. UNDERSTANDING VIRTUAL ITEM PURCHASE INTENTION IN ROBLOX: THE MEDIATING EFFECT OF TRUST ON INFLUENCER ENDORSEMENT, IMMERSIVE EXPERIENCE, AND USER-GENERATED CONTENT. Journal of Accounting Research, Utility Finance and Digital Assets, [S. l.], v. 5, n. 2, p. 1986–1998, 2026. Disponível em: https://jaruda.id/index.php/go/article/view/429. Acesso em: 7 sep. 2026.