IRZATUL ULFA; SAMSIDAR; HUSAINI. THE EFFECT OF MARKET ORIENTATION, PRODUCT INNOVATION, AND FINANCIAL LITERACY ON BUSINESS SUCCESS OF CULINARY MSMEs IN BIREUEN REGENCY . Journal of Accounting Research, Utility Finance and Digital Assets, [S. l.], v. 5, n. 3, p. 2020–2030, 2026. DOI: 10.5281/zenodo.22728594. Disponível em: https://jaruda.id/index.php/go/article/view/436. Acesso em: 22 sep. 2026.