NAZWA PUTRI YUSRIZAL; RIZKY PUTRA. ENTREPRENEURIAL ORIENTATION AS A MODERATING VARIABLE IN THE INFLUENCE OF E-COMMERCE ON THE SUSTAINABILITY OF FASHION MSMES IN THE MARKET CENTER OF MEDAN CITY. Journal of Accounting Research, Utility Finance and Digital Assets, [S. l.], v. 5, n. 3, p. 2444–2448, 2026. Disponível em: https://jaruda.id/index.php/go/article/view/479. Acesso em: 8 oct. 2026.