Rizkan Pratama, Mariyudi, Syamsul Bahri, and Muchsin. “UNDERSTANDING VIRTUAL ITEM PURCHASE INTENTION IN ROBLOX: THE MEDIATING EFFECT OF TRUST ON INFLUENCER ENDORSEMENT, IMMERSIVE EXPERIENCE, AND USER-GENERATED CONTENT”. Journal of Accounting Research, Utility Finance and Digital Assets 5, no. 2 (August 22, 2026): 1986–1998. Accessed September 7, 2026. https://jaruda.id/index.php/go/article/view/429.