Irzatul Ulfa, Samsidar, Husaini. THE EFFECT OF MARKET ORIENTATION, PRODUCT INNOVATION, AND FINANCIAL LITERACY ON BUSINESS SUCCESS OF CULINARY MSMEs IN BIREUEN REGENCY . JARUDA [Internet]. 2026 Sep. 11 [cited 2026 Sep. 22];5(3):2020-3. Available from: https://jaruda.id/index.php/go/article/view/436