Sara Moulida, Miftahul Jannah, Munandar, Agustinawati. THE INFLUENCE OF PRODUCT INNOVATION, BUSINESS EXPERIENCE, AND RISK-TAKING PROPENSITY ON THE BUSINESS PERFORMANCE OF CULINARY MSMES IN LHOKSEUMAWE CITY. JARUDA [Internet]. 2026 Sep. 23 [cited 2026 Sep. 27];5(2):2251-62. Available from: https://jaruda.id/index.php/go/article/view/459