Lola Dwi Antika, Austin Alexander Parhusip. THE ROLE OF DIGITAL MARKETING, ENTREPRENEURIAL COMPETENCE AND MARKET ORIENTATION IN ENHANCING MARKETING PERFORMANCE DEVELOPMENT AMONG MSMES IN MEDAN CITY (A CASE STUDY OF MSMES ASSISTED BY THE MEDAN CITY COOPERATIVE). JARUDA [Internet]. 2026 Oct. 6 [cited 2026 Oct. 9];4(4):2567-79. Available from: https://jaruda.id/index.php/go/article/view/502