THE IMPACT OF ISLAMIC MARKETING IMPLEMENTATION AND PRODUCT QUALITY ON THE INTEREST IN BUYING HALAL PRODUCTS AT SUSHI TEI SUN PLAZA IN MEDAN CITY
Keywords:
Halal Products, Islamic Marketing, Product Quality, Purchase Intention, Sushi TeiAbstract
This study is titled "The Influence of Islamic Marketing Implementation and Product Quality on Purchase Intention for Halal Products at Sushi Tei Sun Plaza, Medan City"; the research was conducted at Sun Plaza Medan. This study aims to determine the influence of Islamic marketing and product quality on the purchase intention for halal products at Sushi Tei Sun Plaza in Medan City. It employs a descriptive quantitative research design and utilizes a non-probability sampling method, specifically purposive sampling. The study population consists of Muslim consumers who use or have previously consumed halal products from Sushi Tei Sun Plaza in Medan City, with a sample size of 100 respondents. Data were collected via a survey method. Data analysis was conducted using multiple linear regression with the aid of SPSS software. Partial hypothesis testing (t-test) reveals that Islamic marketing has a positive and significant effect on purchase intention (B = 0.586; t = 8.119; p < 0.001). Product quality also has a positive and significant effect on purchase intention (B = 0.247; t = 3.920; p < 0.001).
References
Alserhan, B. A. (2020). The principles of Islamic marketing (2nd ed.).
Ameliany, N., Ritonga, N., Sukmawati, C., & Sufi. (2025). Analisis pengaruh strategi pemasaran digital terhadap peningkatan penjualan UMKM Kecamatan Sawang Aceh Utara, 1(1), 12-24.
Amilin, M. K., & Sujianto, A. E. (2023). Pengaruh Islamic branding, Islamic advertising dan kualitas produk terhadap keputusan pembelian di Konveksi Helmi Busana Muslim Tulungagung, 9, 156-170. https://doi.org/10.24252/iqtisaduna.v9i1.31547
Andriani, A. D. (2023). Strategi komunikasi pemasaran perspektif Islam, 2(1), 1-12.
Aprilianti, B. S., & Hasbi, H. (2024). Pengaruh penerapan periklanan dan pemasaran berbasis online terhadap minat beli konsumen. Jurnal Manajemen Pendidikan dan Ilmu Sosial.
Arif, M., Bukit, R., Bremana, A. W., & Dewantara, N. (2024). Pengaruh digital marketing, 6(3), 296-310.
Arriskoni, M. A., Soesanto, H., & Universitas Diponegoro. (2019). Jurnal Sains Pemasaran Indonesia, XVIII(1), 15-33.
Badan Pusat Statistik Kota Medan. (2021). Kota Medan dalam angka 2021. https://medankota.bps.go.id/
Budiastuti, E., Trinayanti, I., & Dewi, N. L. (2024). Jurnal Riset Manajemen, Bisnis, Akuntansi dan Ekonomi, 3(1), 53-78.
Budiyanto, H. (2024). Menggali minat beli konsumen: Peran kualitas produk dan harga Tahu Baxo Ibu Pudji.
Dewi, R. P. (2024). Analisis Islamic marketing mix dalam menarik minat beli konsumen di food court Pasar Baru Magetan. Journal of Islamic Philanthropy and Disaster.
Fadjri, A. (2019). Marketing terhadap kepuasan pelanggan di Pizza Marzano Pondok Indah Mall 2.
Hasah, Z. (2025). Minat beli dan harga, 8(01), 243-257.
Hutagalung, M. C. (2024). Pengaruh kualitas produk dan harga terhadap keputusan pembelian garam Cap Ikan Gabus pada UD Mandiri Jaya Medan [Skripsi].
Insiyah, C., & Wulandari, D. E. (2024). Pengaruh kualitas produk dan personal selling terhadap pertumbuhan jumlah rekening tabungan di BPRS Bhakti Sumenkar KCP, 5(2), 151-170.
Kumparanfood. (2019). Sushi Tei resmi kantongi sertifikasi halal MUI. https://kumparan.com/kumparanfood/sushi-tei-resmi-kantongi-sertifikasi-halal-mui-1r3DQ61BFEI/full
Matussolihah, N. (2020). Pengaruh strategi Islamic marketing mix terhadap minat beli dan keputusan pembelian Halal Network International (HNI) Herbal Penawar Al-Wahida Indonesia di Kota Pekanbaru [Tesis].
Majelis Ulama Indonesia. (2024). Public response to halal certification: A study of the interaction between MUI Fatwa and LPPOM MUI, 8(1). https://doi.org/10.28918/ijibec.v8i1.7200
Masloman, I. N. (2023). Implementasi marketing mix syariah pada UMKM Ai Sushi Manado [Skripsi].
Nasution, M. Y. (2020). The influence of product knowledge on attitude and interest in buying halal product. European Journal of Management and Marketing Studies, 198-212. https://doi.org/10.46827/ejmms.v5i3.876
Nuri Aslami. (2021). Pengaruh penaikan minat berbelanja konsumen di Tokopedia selama masa pandemi, 2, 164-170.
Putri, B. A., & Kn, J. (2023). Pengaruh brand activation Tri Indonesia di Instagram terhadap minat beli perdana Hero, 1(1), 21-28.
Sugiyono. (2013). Metode penelitian kuantitatif, kualitatif, dan R&D.
Suhartono, B., Purwanto, H., Sanjaya, V. F., & Sidanti, D. H. (2024). Manajemen pemasaran yang terintegrasi.
Sushi Tei. (2026). Peluang waralaba. https://sushitei.com/franchise/
Sutarno, S., & Anggraini, D. (2022). Analisis kualitas produk di Bisa Group (Sushi Tei) Medan. Sosmaniora: Jurnal Ilmu Sosial dan Humaniora, 1(2), 246-255. https://doi.org/10.55123/sosmaniora.v1i2.589
Syaifuddin, M. A. (2022). Manajemen pemasaran Islam.
Syawal, F., Merdeka, G., & Sudapet, I. N. (2024). Pengaruh motivasi kerja, beban kerja dan lingkungan kerja terhadap kinerja karyawan food and beverage restoran di Jawa Timur, 2, 74-82. https://doi.org/10.29138/jkis.v2i2.50
Zulkarnaen, T., Sukmawati, C., Iryani, L., & Vany, K. (2025). The effect of integrated marketing communication on brand equity for Mixue consumers in Lhokseumawe City, 9(2), 375-381.
Downloads
Published
How to Cite
Issue
Section
License
Copyright (c) 2026 Nursabrina Rambe, Cut Sukmawati, Sufi, Nursanjaya, Riyandhi Praza
This work is licensed under a Creative Commons Attribution 4.0 International License.
