THE INFLUENCE OF BUSINESS LOCATION, PACKAGING, AND HALAL LABELING ON THE REVENUE OF SAREE CHIP BUSINESSES IN ACEH BESAR REGENCY
Keywords:
Business Location, Packagin, Halal Label, Income, Chip Business OperatorsAbstract
This study aims to determine the influence of business location, packaging, and Halal labeling on the income of Saree chip business operators in Aceh Besar Regency. The study employs a quantitative approach using primary data. The population consists of 63 Saree chip business operators, all of whom were included in the sample using the saturated sampling technique. Data were collected via Likert-scale questionnaires and analyzed using SPSS 26, involving tests for validity, reliability, classical assumptions, multiple linear regression, the t-test, and the coefficient of determination. The results indicate that business location, packaging, and Halal labeling have a positive and significant effect on income, with t-test values of 6.921 for business location, 2.817 for packaging, and 7.882 for Halal labeling, against a t-Stable value of 2.001.
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